Role: Concept , Brand development and visual identity
Over 30,000 of the Borough's young people are now registered through the campaign and the 'Do more' brand has become strongly established within the community.
In early 2003 The London Borough of Newham, Culture and Community Department was allocated funding to develop a range of projects aimed at encouraging participation in the sports and arts among the Boroughs proportionally underprivileged, ethnically diverse 10 and 24 year olds.
The aim was to promote involvement; increase physical activity levels, support educational initiatives, and engender a sense of cohesion and pride amongst those in the target market within the Borough.
Working in conjunction with The Health Hub, who were commissioned as Marketing and Technology Consultants. MLDC headed up the team who created the simple but strong 'Do more' message, and produced the identity and developed the brand across a
variety of media; interactive, print, event signage and multi-language ticketing.
Overall, the results have been extremely positive. Over 30,000 of the Borough's young
people are now registered through the campaign and the 'Do More' brand has become strongly established within the community.